The Re-Birth: "The New GM" ad

An interesting new video hit the airways this week as part of a rebranding campaign at General Motors (below):



Marketplace on NPR has been covering General Motors quite extensively the last couple months. They ran a story analyzing this traditional media TV ad campaign and also looked at how General Motors is reaching out to customers on Twitter, a live chat with the CEO, and other online venues. They compared these new direct-to-customer efforts with the positive, American imagery of the television ad. Clearly, the new auto industry needs these new online efforts from dealership and manufacturers alike as the industry readjusts. As the number of dealers selling Buicks and GM vehicles decreases, we will need to provide more services to our customers online and serve a wider geographical area.

We're interested in our customer's feedback and invite you to post your thoughts and questions--both on this specific marketing campaign and the online auto business in general. We are continuing to improve on our web presence at BraleyAndGraham.com and thank you for visiting the site.